Marketing & PR Training with Cyrine El Klifi
Founder of Oui Shine | 10 Years of Marketing Success in the UAE
From Luxury Brands to Local Startups – Now It’s Your Turn to Shine!
For over a decade, I’ve built and executed marketing, PR, and influencer strategies for some of the UAE’s most iconic brands in hospitality, F&B, and luxury lifestyle.
I know what it’s like to start from scratch. I know the pressure of launching in a competitive market, the challenge of making your brand stand out, and the power of the right message at the right time.
Now, as the founder of Oui Shine, I’m sharing the exact tools, insider know-how, and proven strategies I’ve used to generate buzz, win media coverage and awards, and build loyal audiences.
This is not theory. This is practical, hands-on training designed to give you marketing clarity, confidence, and ready-to-use resources for your business.
Choose Your Training Program
The Shine Method: Marketing Foundations That Work
For entrepreneurs, small business owners, or aspiring marketers who want to take control of their brand presence.
You’ll Get:
- 1 hr, One-on-One Online Training Session
- Step-by-step guidance on PR, influencers, and social media marketing basics
- How to position your brand for visibility in the UAE market
- Social media content pillars tailored to your niche
- Key PR pitching tips to get media attention
- Social Media Calendar template
- Top 15 influencers list
- Creative brief template
Cost: $ 499
Oui Shine Mentorship
For businesses and professionals who want a high-impact, resource-rich, and actionable marketing system.
You’ll Get:
- 2 hrs 15 min, One-on-One Online Training Sessions
- Influencer marketing insider strategies (selection, negotiation, campaign execution)
- PR mastery — from press angles to media outreach
- Ready-to-use templates & tools:
- Content Calendar Template
- Press Release Template
- Influencer Brief Template
- Creative design brief
- Top 15 influencers list
- Event Checklist for PR launches
- Social media content ideas tailored to your brand
- 1 Month of post-training email support for follow-up questions
Cost: $ 999
Why Train with Me?
10 years of hands-on marketing experience in Dubai & the UAE
I speak French, English, and Arabic, allowing me to connect with diverse markets and craft strategies that resonate across cultures
Agency owner with proven campaigns for high-end hotels, restaurants, and luxury brands
Deep understanding of what works in the GCC market — culturally, strategically, and creatively
A practical approach that goes beyond theory — you leave with tools you can use immediately
Multiple Award-Winning Marketing Professional in the UAE Recognized for delivering impactful strategies across hospitality, travel, and luxury brands.
Who Is This For?
Hospitality entrepreneurs launching restaurants, cafés, or hotels. F&B brands ready to expand their reach. Small business owners who want to run marketing in-house. Marketing professionals seeking UAE-specific expertise.
Students and fresh graduates looking to gain practical marketing, PR, and influencer skills.
Let’s Build Your Brand and Shine Together NOW!
If you’re ready to gain the skills, confidence, and tools to take your marketing to the next level, book your 1:1 session now.